Reflections & Key Takeaways
To redesign the branding of an existing company, I had to embrace their original mission statements and goals. I designed a new, unique branding for Great Clips that I wanted to keep consistent with their current ideals. A company’s branding must be clearly theirs. Consumers often attach visual branding to the company. For example – red, green, blue, and yellow are strongly associated with the company, Google. I wanted Great Clips to have a color theme and dynamic graphics that consumers would quickly recognize. In this project, I learned the basics of how to create a design that represented a company as a whole.